WEBINAR TURKEY

Redesigning WebsiteUI DesignUX ResearchFreelance

Client

Webinar Turkey

Timeline

Oct '22 - Dec '22

Tools

Figma

Adobe Illustrator

My Role

UX/UI Designer

UX Researcher

OVERVIEW

PROJECT BRIEF

Webinar Turkey delivers professional livestreams in high quality through its closed circuit broadcasting platform. Their website is crucial for attracting new clients and showcasing Webinar Turkey’s projects. However, the website wasn't effectively highlighting their services. Some major issues include:

Outdated visual design
Poor user experience
Lack of content hierarchy
Unorganized static content
Not mobile-friendly

💫 MY ROLE

I redesigned the website, resulting in a fresh, modern look that enhanced the user experience and make it easier for potential clients to explore their Webinar projects. To further expand their reach, I also developed an English version of the website for international clients.

🔸 DESIGN ROADMAP 🔸

DISCOVERY

Current Website Analysis

Identifying Challenges

Competitive Analysis

DEFINE

User Personas

Empathy Map

IDEATION

Wireframes & Prototypes

Brainstorming

Information Architecture

DESIGN

Visual Design

Color & Typography & Iconography

DISCOVERY

COMPETITIVE ANALYSIS

To understand the industry and identify areas for improvement, I analyzed three direct competitors of Webinar Turkey, This analysis helped me to address crucial issues in the current website. Basically, the key points missing compared to competitors were:

The website lacked a visual language and brand identity.
The overwhelming layout made user navigation difficult.
The website wasn't optimized for mobile devices, limiting accessibility.
The users cannot explore the projects because of the unorganized portfolio.

USER RESEARCH

MEET WITH USER

I created user personas to understand Webinar Turkey’s requirements. I talked with stakeholders actively to integrate their perspectives to the new design. The two key questions during our conversations were:

What specific improvements or features would you like to see?

How can we enhance the user experience on the redesigned website?

SOLUTIONS

KEY FEATURES

NEEDS

More informative pages
Convincing portfolio
Being more visually aligned with the brand
Improve the mobile experience
Introduce an English version

MOTIVATIONS

Fostering trust with potential clients
Creating more opportunities for business growth
Reaching a global market, attracting an international audience
Increasing website traffic and user engagement

WIREFRAMES & PROTOTYPING

Using insights from user research, personas and competitor analysis, I created wireframes and prototypes to address the website's issues.

DESIGN

VISUAL DESIGN

I worked with the stakeholder to choose the colors, fonts, icons and pictures that reflect Webinar Turkey's brand identity and support their business goals.

GENERAL OVERVIEW

In this redesign project, I transformed a visually overwhelming website into a user-friendly platform. My objectives were to enhance visibility, simplify navigation, and improve aesthetics while it aligns with brand goals. Also, to make the website more global and accessible, I created an English version.

Future improvements could include conducting user testing, analytics integration and user feedback (especially contact form usage).

HOMEPAGE

I redesigned the homepage to be clear and easy to navigate. Now, it showcases recent projects and services to better understanding, which potentially boost conversion rates and satisfaction.

PROJECT PAGE

In “What we did” page, I resolved the issues by improving project hierarchy and requiring user-initiated video playback. This improves the content organization and promotes the projects effectively.

CONTACT PAGE

I added a contact form for direct interaction, intuitive icons for easier navigation, and a map for precise location details, which will result in increased user satisfaction and usability.

REFERENCES

The crowded references page is now user-friendly, integrated directly into the homepage for easy viewing of listed businesses. Previously, the text-based references were hard to read. Now, with visible logos, users can easily identify and understand listed businesses, which will contribute to the company’s online credibility and brand perception.

🡮 Don't forget the visit the website 🡯

MY OTHER CASE STUDIES

#PRACTICE

DAILY UI

In these activities, I pushed myself to think creatively and adapt to diverse design requirements.