ITSCAMPER
Client
ItsCamper
Timeline
Jan '23 - Mar '24
Tools
Figma
Adobe Illustrator
Miro
My Role
Product Designer
UX/UI Designer
OVERVIEW
PROJECT BRIEF
ItsCamper connects expert camper builders with potential clients across Spain. It allows builders to showcase their work with personalized business pages that highlight their expertise, past projects, and contact information. While builders expand their online visibility, clients can search them based on their specialty and location and make decisions easily.
⚡PROBLEM
Finding the perfect builder is frustrating for potential caravan owners, if there is no central hub to view all available builders (Like ItsCamper). They were stuck sending the same messages over and over, hopping from one old-fashioned camper builder website to another, feeling lost in the process.
💡GOALS
A one-stop platform that facilitates the entire camper builder search. So, users could easily explore builders, ask for budgets, and get a quick idea about campers while camper builders could improve their online presence.
- Make finding the camper builder faster, and save time on decision-making.
- Solve the inconvenience of sending lots of emails.
- Provide a place for builders to showcase their work and attract new customers.
💫 MY ROLE
I took the lead on shaping the overall user experience including research, visual design, and usability testing. Working closely with developers, I made sure the integration of design elements, balancing the functionality and aesthetics across the entire platform.
“To find the right camper builder, I felt like I had to rely on my luck. I reached out to many builders through emails and calls and it got tricky because I had to check a lot of things to make a decision – checking out company websites, looking at their projects, scrolling through Instagrams, prices…”
- A caravan owner
🔸 DESIGN ROADMAP 🔸
01
DISCOVERY
Market/User Research
Competitive Analysis
User Interviews
02
DEFINE
User Personas
User Flow
Journey Mapping
03
IDEATION
Wireframes & Prototypes
Information Architecture
Feedbacks & Iterative Improvements
04
DESIGN
Brand/Visual Design
Color & Typography & Iconography
Social Media/E-mail Post Design
DISCOVERY
EXPLORING THE MARKET
- Competitor 1: The website is built on Wordpress, and it didn't have search options, It primarily presents business names, and that's it.
- Competitor 2: The second website is specifically focused on the U.S. market, so it wouldn't be a direct competitor for us. However, it gave us some good ideas for different ways to approach the project.
I conducted 5 interviews with caravan owners to understand what they were looking for and how they searched for things. These interviews were very helpful for me in learning about their needs and challenges.
What I was curious about? (some of the questions)
- When you decided to look for a camper builder, how did you start?
- What mattered most when choosing a builder?
- Can you tell me about a time you got frustrated during your search?
- If you could do your search again, what would you change?
- What ultimately made you pick a specific builder?
What I found?
- Initial contact ➜ E-mail is the most common way to reach out, though some use website contact forms.
- Choosing a Builder ➜ Reputation, reviews, project quality (visual examples) and budget compatibility are key decision factors.
- Search frustations ➜ Delayed responses, and difficulty comparing quotes/builders were major pain points.
- What they would do differently ➜ is they'd prioritize recommendations from trusted sources and communities.
“I want my campervan to be outstanding, so one of the most important things for me is seeing the quality of their work, the images and naturally the prices have a big influence on my decision making process.”
- A caravan owner
USER RESEARCH
MEET WITH USER
To see the possible pain points, I created two personas as ItsCamper targets both camper builders offering services and need an online presence, along with clients seeking builders/information to build their caravan.
Business Persona
Client Persona
DEFINE
MAPPING THE USER JOURNEY
I prepared two different user flows as well (for camper builders and potential clients) . Crafting user flows and user journey helped me create wireframes and early versions of the ItsCamper. I had to be sure it would work well for everyone.
SOLUTIONS
KEY FEATURES
I defined the design goals and key features based on the research data I had from interviews, competitor analysis, brainstorming, and discussions.
NEEDS
- Basic business information
- Personalized pages for each builder
- User reviews and ratings
- Integrated chat
- Project portfolio section
- Dynamic FAQ section with specialized questions
- Real-time availability information
- Marketplace for buying/selling caravan
MOTIVATIONS
- Quick access for informed decisions
- Unique online presence, showcasing expertise
- Transparent community, confident decision-making
- Direct communication, reducing response times for efficiency
- Guiding users efficiently through personalized questions
- Timely decisions with accurate availability information
SOLUTIONS
WIREFRAMES & PROTOTYPING
To bring ItsCamper to life, I sketched out ideas rapidly in Miro and then transferred them to Figma, along with the interactive prototypes. This allowed us to test the design and discuss them before development began. So, these wireframes and prototypes saved us time!
DESIGN
BRAND DESIGN
Taking inspiration from nature's colors, we’ve designed a brand identity for ItsCamper, including colors, fonts, and images. Also, I did some simple vector images for business marketing page in Adobe Illustrator to improve my skills and I think, it turned out well.
✨ TAKEAWAYS
🪄 ItsCamper holds a special place in my journey as it was my first major project in product design. It taught me a lot! The biggest challenge was definitely managing a project of this size, and I really enjoyed it. We wanted to create a platform where camper builders and clients could easily connect. To achieve this, I had to step outside my comfort zone and spend a lot of time talking about the project.
🔑 This project helped me to learn more about user-centered design, creating designs based on what users want and need. Of course mistakes happen, but every of them was different learning points. Active communication is the key for success.
🔮 Looking ahead, The future of ItsCamper involves expanding beyond its current capabilities, so it should definitely include constant iteration, based on user feedback. ItsCamper is keep evolving, aiming to be the go-to platform for anyone entering the world of campers. I can't wait to see how it keeps getting better!
🡮 Don't forget the visit the website 🡯
MY OTHER CASE STUDIES
#FEATUREDESIGN
ENDO-APP
Designed a filter and search function for the health application, enabling users their data more easily.
